Company

We, Digital Attitude

We make the adoption of new habits simple,
empowering people to feel better and work smarter

Digital-Attitude-Company
Our mission

A kind voice for
your digital habits

At Digital Attitude, we work to make technology adoption simple. We have designed Habit-Inspiring Platform (hi), an advanced Digital Assistant that coaches users to build and maintain new habits, facilitating the adoption of new technologies and smarter ways of working within organizations.

Leveraging scientific research on human habits and neuroscience, hi is smart, contextual, personalized, and delivers just-in-time suggestions that promote incremental yet radical change.

Digital-Attitude-Hi-Uniqueness
Our uniqueness

A systemic model to embrace change

We work to reshape people’s interactions with technology and with the culture of their organizations by having them learn on a digital platform that fosters behavioral change.

Our approach goes beyond promoting awareness and capabilities: it stimulates people’s willingness to use a given technology and supports the creation of new habits that are sustainable over time. By doing so, change is made:

Simple
Fast
Scalable
Data-Driven
Our team

We’re all part of
the change

Digital Attitude was founded in 2017 by Luca Argenton, Simone Lusenti, and Methodos Spa – a leading Italian change management consulting firm founded in 1979 and based in Milan, Düsseldorf, Munich, and Lyon.

Luca Argenton
CEO

"By failing to prepare, you are preparing to fail"

A life lesson taught me by Sandro Gamba, a basketball Hall of Famer, one of the greatest coaches of all time. Success is a matter of hard-working, mindset, and empathy.

LinkedIn
CEO

Luca

Argenton

CEO

Luca

Argenton

Simone Lusenti
CTO

"Want to help someone? Shut up and listen to them!"

Ernesto Sirolli explains this is the best way to help someone, without imposing what we think will be best for them. It’s a reminder to always be open to other people and willing to extend a helping hand when needed.

LinkedIn
CTO

Simone

Lusenti

CTO

Simone

Lusenti

Filippo Muzi Falconi
President

LinkedIn
President

Filippo

Muzi Falconi

President

Filippo

Muzi Falconi

Alessio Vaccarezza
Board Member

LinkedIn
Board Member

Alessio

Vaccarezza

Board Member

Alessio

Vaccarezza

Sabrina Paladini
Board Member

LinkedIn
Board Member

Sabrina

Paladini

Board Member

Sabrina

Paladini

Davide Pellegatta
Product Development and Alliances Manager

“It is our choices that show what we truly are, far more than our abilities.”

From “Harry Potter and The Chamber of Secrets”. I often recalled this quote when I was in trouble for various reasons, and it guided me to have a wider view of the situation.

LinkedIn
Product Development and Alliances Manager

Davide

Pellegatta

Product Development and Alliances Manager

Davide

Pellegatta

Monica Placanica
Customer Success Manager

"If you can dream it, you can do it”

From Walt Disney. If I “think” about something, an idea, I immediately know that there’s a way, one at least, to make it happen, to make it real!

LinkedIn
Customer Success Manager

Monica

Placanica

Customer Success Manager

Monica

Placanica

Stefania Nervi
Customer Success Manager

"Where there's a will, there's a way"

I keep this quote as a sort of value shared within my family, and I very much agree that if there’s a will, one will find a way to achieve it. Not alone, of course: your friends, family, and team also play a huge role.

LinkedIn
Customer Success Manager

Stefania

Nervi

Customer Success Manager

Stefania

Nervi

Francesca Feliziani
Junior Adoption Success Specialist

"That the powerful play goes on, and you may contribute a verse"

I couldn't help stealing my motto from Walt Whitman. Don't you find it inspiring that, whatever will happen in life, the show must go on, but you'll never be prevented from generating impact?

LinkedIn
Junior Adoption Success Specialist

Francesca

Feliziani

Junior Adoption Success Specialist

Francesca

Feliziani

Francesco Pozzobon
Head of Sales & Marketing

"People have the power"

I believe in change. I believe in innovation. I believe in people and their powerful connections: they generate change and disruptive things.

LinkedIn
Head of Sales & Marketing

Francesco

Pozzobon

Head of Sales & Marketing

Francesco

Pozzobon

Giulia Gargaglione
Adoption Success Specialist

"You're never really done for, as long as you've got a good story and someone to tell it to"

"From "Novecento", Alessandro Baricco. Stories are essential for human beings since they move our imagination and inspiration: they help us to set our targets and our limits and contribute to building our own self. Whoever tells or listens to a story will eventually end up emotionally enriched. Typically, good stories make us experiment with a sense of fulfillment, self-awareness, and deep satisfaction. Is there anything better than this?"

LinkedIn
Adoption Success Specialist

Giulia

Gargaglione

Adoption Success Specialist

Giulia

Gargaglione

Nora Coen Sacerdotti
Junior Adoption Success Specialist

"It's better to do it yourself than let others do it for you"

This is something I’ve learned to live by throughout the years together with my friend Lucia. It’s only by doing and experiencing that you can reach your life goals and grow as a person.

LinkedIn
Junior Adoption Success Specialist

Nora Coen

Sacerdotti

Junior Adoption Success Specialist

Nora Coen

Sacerdotti

Federico Martini
Junior Adoption Success Specialist

"Every problem is an opportunity in disguise"

I strongly believe that our problems do not lie in what we experience, but in our attitude towards it.

LinkedIn
Junior Adoption Success Specialist

Federico

Martini

Junior Adoption Success Specialist

Federico

Martini

Anna Goi
Service Delivery Manager

"Carpe diem"

The first time I’ve heard this motto was in “Dead Poets Society”, a beautiful movie. Then, life taught me to live every moment in the most profound way I could not lose any chance.

LinkedIn
Service Delivery Manager

Anna

Goi

Service Delivery Manager

Anna

Goi

Ottavia Mariani
Behavioral Product Owner

"No matter what you are doing, do it honestly"

The first time I listened to this sentence was when I was 8. My father and I were in a parking lot, and a car “stole” the slot we were waiting for, entering the parking in the wrong direction. My father told me this phrase, and from that moment, at the end of the day, I want to ask myself: have you been like that driver?

LinkedIn
Behavioral Product Owner

Ottavia

Mariani

Behavioral Product Owner

Ottavia

Mariani

Krste Rajchevski
Head of Execution

"Consistency over intensity"

I borrowed this phrase by James Clear and follow it like a mantra. “Intensity makes a good story. Consistency makes progress.”

LinkedIn
Head of Execution

Krste

Rajchevski

Head of Execution

Krste

Rajchevski

Angelo Larocca
Head of Behavioral Design

"Know your superpower, wear your invisible cape, do good"

These words remind me to always act with the “greater good” in mind: fly the extra mile, help others, and put yourself in uncomfortable situations because you can do it, no matter what.

LinkedIn
Head of Behavioral Design

Angelo

Larocca

Head of Behavioral Design

Angelo

Larocca

Andrea Zucchiatti
Behavioral Content Designer

"If you have to do something, do it well, or don't do it at all."

Why doing something and settle for an “acceptable” result? This phrase from my grandpa Gianfranco helps me never feel “arrived” both in my personal life and in my work activities.

LinkedIn
Behavioral Content Designer

Andrea

Zucchiatti

Behavioral Content Designer

Andrea

Zucchiatti

Sara Iacozza
Behavioral Insights Researcher

"Be the reason someone believes in the goodness of people"

Being productive and efficient should not prevent anyone from being a caring person, especially because small steps go a long way. This is a lesson I try to keep in mind, particularly on tough, busy workdays.

LinkedIn
Behavioral Insights Researcher

Sara

Iacozza

Behavioral Insights Researcher

Sara

Iacozza

Michał Marcin Kwiatek
Data Analyst

"What does not kill me makes me stronger"

Taking risks, trying new things: this is how I learn.

LinkedIn
Data Analyst

Michał

Kwiatek

Data Analyst

Michał

Kwiatek

Navid Nobani
Senior Data Scientist

“It's much more interesting to live not knowing than to have answers which might be wrong”

This quote from the Nobel prize winner Richard Feynman, pushed me during my studies and career to seek answers which I can fully understand, examine, and implement.

LinkedIn
Senior Data Scientist

Navid

Nobani

Senior Data Scientist

Navid

Nobani

Olha Shcheholkova
QA Engineer

"Have no fear"

It’s my motto for now: a quote from the brilliant book “Vita Nostra” by Dyachenkos. It’s really powerful and helpful, and pushes me forward!

LinkedIn
QA Engineer

Olha

Shcheholkova

QA Engineer

Olha

Shcheholkova

Denis Sumin
Full-Stack Engineer

"Nothing is impossible"

If you believe that something is possible, you’re right. If you believe that something is impossible, you’re right. You can do everything in what you believe.

LinkedIn
Full-Stack Engineer

Denis

Sumin

Full-Stack Engineer

Denis

Sumin

Denys Kublitskiy
Full-Stack Engineer

“Live every day like it’s your last... eventually it will be, and you will be ready”

Don’t postpone everything for some time: you need to do it now, or not do it at all if it’s not really important to you. Do it now. Otherwise, it will never be done.

LinkedIn
Full-Stack Engineer

Denys

Kublitskiy

Full-Stack Engineer

Denys

Kublitskiy

Mikhail Dyachuk
Full-Stack Engineer

"It's now or never"

You miss 100% of the shots you don’t take. Don’t miss any opportunities that come your way.

LinkedIn
Full-Stack Engineer

Mikhail

Dyachuk

Full-Stack Engineer

Mikhail

Dyachuk

Giuseppe Beretta
Chief Talent Officer

"What you focus on, grows"

When you focus on something, it will expand and grow. This is a generative concept: it can be applied on your strengths and on what really matters for you.

LinkedIn
Chief Talent Officer

Giuseppe

Beretta

Chief Talent Officer

Giuseppe

Beretta

Cristina Diminutto
Head of Administration

"Changing the order of factors does not change the result"

To me, it’s not just a foundation of mathematics. It’s a principle to follow: if you want to make a change, you can’t just move the “problem” from one part to another. To reach the solution and achieve the desired result, you have to work looking for a different formula.

LinkedIn
Head of Administration

Cristina

Diminutto

Head of Administration

Cristina

Diminutto

We are Datters*!

*Dàt·ter [noun] From “DATT”, an abbreviation for Digital ATTitude.

A person that firmly believes in technology and in everyone’s ability to change. Datters help others to change their habits through empathy, curiosity, and innovation. They have an unshakable faith in the power of relationships and believe that no challenge is too big or too small for them.Synonym: Geek, dreamer, adventurer, discoverer of new worlds

The pillars of our manifesto

01

Lead to listen and
listen to lead.

02

The best way to
understand is to do.

03

There is no failure,
only feedback.

04

Example is the only form
of influence.

05

Great flexibility leads
to great impact.

06

Think big,
act now.